Principles

Trust The Process made by the people, you and us, not by the rules. There is no one-size-fits-if all solution, every project is different.

We look at the cultural, historical and political context. We start from People, not the “users”.

We are Socially Responsible Ethnographers, Consultants, Recruiters. We identify insights to guide problem solving, not to capitalise on social insecurities. We will always question if the solutions we develop are ultimately beneficial to the communities we study, we want our process to be circular.

We seek Experimental research & analysis methods to keep up with the constantly evolving time and space.

Every project should be Collaborative from beginning to end and make the most out of differences between cultures, disciplines and roles.